Well-written follow up email messages are key to making sales using an autoresponder. It’s a fact that most website visitors will not buy anything on the first visit. Normally it takes 6 or 7 visits before they finally make a purchase. The trick is keeping them interested for as long as long as it takes to make the sale. To accomplish this, you’ll need to craft innovative yet captivating follow up email messages.
Start by making a list of compelling headlines relevant to the subject of your email. You want to compose a headline that is benefits driven, attracts attention and elicits excitement. Your headline should sum up the solution to your reader’s problem. Examples include “At Last! A Natural Remedy for Bunions!” or “Finally, Solve Your Snoring Problem”. If you catch their attention by speaking directly to their problem or issue, the email will have a greater chance of not getting deleted instantly.
Here’s another tip for catching reader’s attention - use their actual name in the email message. Many email autoresponders do allow personalization of messages - it’s very similar to Microsoft Word’s Mail Merge feature, if you are familiar with that. Used effectively, a reader’s name can increase response rate on your messages prominently.
Follow Up Email #1 - Introduction Email Pay special attention to sending out a well-written first email to your readers. Your goal should be to retain as many readers as possible on your list, and the first email can make or break your subscriber list. Give you readers and idea of the type of information they can expect to receive - keep them engaged with teasers, and include a small bit about your company/business at the end of the email. The information needs to be neat, clean, readable and concise.
In your second follow up email message, let your readers know about your products and services. Most people are de-sensitized to advertising and marketing, so the hard sell approach is not what I’m referring to here. Use a conversational style and have the motive to truly be of service. Be sure to explain what your products do and how your readers can benefit from using them.
One effective technique for getting sales is to include comparisons between what you offer and what competitors offer. Potential customers can then clearly see that you are indeed the best, with the best features and the best prices. All it takes is a few satisfied customers, and your credibility rating will go way up. When a customer is satisfied, he will let you and others know. That’s called a “testimonial” and you can use it in a future email.
Every single email message you send out should always end with a teaser for the next message. Once you’ve wowed them with your latest info in the current email, next you need to rouse their curiosity so that next time they see a message from you, they run to open and read it. Do not forget to include your company contact information clearly at the end of every email message. You want your readers to be able to quickly and easily find your contact info in case they decide to contact your company. Follow these simple guidelines and you’ll attract customers left and right. Good luck!
Want to find out more about follow up email, then visit Maria Thomas’s site on how to choose the best autoresponder for your needs.
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