This article will teach you how to make your email marketing program subject line a ‘Kramer-style’ entrance for your email marketing program campaigns. Okay maybe you don’t want to be that silly. But I can help ensure that your contacts read your email. People that haven’t yet learned the finer details about email marketing programs, consider the subject line a total after-thought of the campaign creation process; once the body is painstakingly edited to perfection the subject line is slapped on its but like a travel sticker. This seems a little odd don’t you think? The subject line is the customer’s first taste of what your email has to offer. It is here that they will decide whether to open it, delete it or even mark it as spam.
We can agreed that it is more accurately the most crucial part of your email marketing program strategy and therefore deserves much greater consideration.
There isn’t much space given for you to introduce your email. It is therefore imperative that you place the most important information in the first few words of the subject line. What will help is planning before you create your campaign. Think of a central focus that you want for this email. In other words what do you want your contacts to do when they receive this email. If you are releasing a new product, then you’ll probably want your contacts to click on a link in the email to show their interest in that product.
When you’ve determined your focus, make sure you state that in your subject line FIRST.
However, it is also important not to lose sight of the fact that you want your contact to care about the email. So stuffing in your offer and your call to action in at the cost of appealing to your customer is obviously not the way you want to be heading.
Be very mindful of where you place the important words in your subject line. Most email subject lines get cut off at 50 characters. Therefore make sure the important information is not cut off. Count the characters to get the important stuff in there, or send yourself a couple test messages to see how things will appear in the subject line.
Another very important tip is to use 1)your subject line and 2)the ‘from’ portion of your email marketing software in relation to one another. The basic strategy isn’t rocket science, but you’d surprised at how often this gets muddled: the’ from’ line will indicate who the sender is; and the subject line convinces the contact to open the email.
If this is the first time you are sending out an email marketing software campaign, make sure that the ‘from’ field says your organization’s name and the generic objective of the email. Contacts don’t automatically remember who you are as a general rule when they’ve just signed up. , You’ll have to remind them. A good example of the ‘from’ field would be “Gary’s Packaging Inc.”
This identifies the company and what they do, so that it jogs the contact’s memory. So don’t repeat the company name in the subject line, as this wastes valuable characters when you’ve already been identified in the ‘from’ field. This allows you to express your goals for your contact in the subject line with more ease: “15% Reduction on all Boxes. Only This Weekend”
The most pertinent information about your email should be placed first in your email marketing solutions subject line. This will be far easier to accomplish if you are using your ‘from’ field wisely.
Learning about how to improve your email marketing software subject lines will help you break through your contact’s thick and savvy email marketing software hide.
Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing. Try it free!
Tags: Email, Email Marketing, email marketing solutions, email marketing subject line, marketing