Writing an email marketing program subject line is easy, right? If you said ‘yes’, for your own sake, keep reading. It’s far from an easy thing to accomplish grabbing your contacts attention, convincing them to take some action all within 50 characters. If you want to have success as an email marketer then learning how to write one is going to be the corner stone to your success.
Many people use the subject line to establish whether or not to remove an email or mark it as spam. So those 50 characters in the subject line have to be just right, because a good subject line will get your email opened.
The first challenge is coming up with something that will grab the attention of your contacts in just 50 characters. What I mean by grabbing their attention is getting the person receiving the campaign to take some kind of action that can be tracked.
Therefore it is so important to develop a trusting relationship with your contacts. Make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible. If you are generic in your subject line, it is likely you won’t get the reaction you want. Let your contacts know the subject of the email or how to take advantage of the offers in the email right in your subject line.
There are probably tens and tens of emails that your contacts are forever looking through. A contact’s time is valuable to them. They will take the time to open your email as long as you remind them why they signed up for your email marketing program campaigns in the first place.
You’ll need to figure out what the purpose is of your email. What is it that you want your contacts to do? Once you’ve determined that, then your subject line will properly expresses that. If you want to increase your donations by having contacts buy tickets to a fund raiser, then your subject line shouldn’t say something about your board members. Your subject line should say something like “Only 2 days left to buy your Gala Event tickets.”
Something else that will help you with your email marketing subject line success is looking backwards at your email marketing reports and statistics history. Look for which email campaigns brought forth the greatest conversion and then determine what subject line you’ve used. It’s very possible that your subject line may have had something to do with why this
campaign found success with your mailing list.
Now, you can play around with the subject lines and test them on varying sections of your contact list. You’ll get some superior insight on precisely what attract your contacts’ attention.
Never make writing your subject line a hurried task. Don’t leave it as the “last thing” to do before sending out your email marketing campaign. While planning your email campaign you should be determining the focus. Then state that purpose in your subject line. This will make sure that your emails are more relevant to your contacts and can end up increasing the measurable action that contacts take as response to your emails.
Take writing your email marketing program subject line seriously. Don’t leave it as the “last thing” to do before sending out your email marketing program campaign. Email marketing program subject lines can be a handful, but adhering to some simple email marketing program principles will greatly improve your chances of success.
Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with complete email marketing. Try it free!
Tags: contact list management, Email, email marketing software, email marketing solutions, email marketing subject line, marketing, Online Marketing, subscriber management